USF CAMLS Innovation Center Responds to the Rapidly Changing, Competitive Medical Device Industry

Industry Expert Mark Moyer to Lead the Innovation Center  


Tampa, FL (June 18, 2015) -­‐ The University of South Florida Center for Advanced Medical Learning and Simulation (CAMLS) is making strategic moves to address the most challenging needs of the rapidly changing medical device industry and its health care provider clients.

Mark Moyer, MBA and mechanical engineer, joins CAMLS to lead its Innovation Center:  Mr. Moyer was most recently at Smith & Nephew as an Engineering Director in new product development and began his career in the aerospace industry. With 20-­‐plus years in leadership and training positions across all phases of the medical device life cycle, Mr. Moyer is one of the industry’s leaders and a highly sought-­‐after speaker with impressive credentials. He is also a certified biomedical auditor.

“Mark’s attraction to our team speaks to CAMLS’ unique capabilities as a highly desirable business partner,” said Deborah Sutherland, PhD and CEO of CAMLS. “His specific expertise in usability studies and compliance are critical to helping clients avoid the expensive mistakes that delay FDA approval and commercialization. He will be a terrific addition to the Innovation Center’s already talented team of Stuart Hart, MD, MS, Medical Director, Chief Engineer Mario Simoes, and Mark Armstrong, MD, who leads the pre-­‐clinical safety studies team.”

“Tightened FDA device evaluation and enforcement, the expansion of home health care delivery and the impact of the medical device tax are just a few of the challenges stressing the industry’s ability to move to market quickly,” Moyer said.  “The Innovation Center’s location within CAMLS provides unmatched capabilities for our clients. We can speed problem solving and testing, and help deliver the device solutions needed to improve patient safety and outcomes -­‐   all in one high-­‐fidelity facility.”

CAMLS Innovation Center can point to several examples of successful results for its clients. The most recent was with CooperSurgical.

“After successes on smaller projects, CooperSurgical Inc. (CSI) selected CAMLS to be a full partner in the design and development of a disposable device intended to aid in the identification of fallopian tube patency and other reproductive system pathologies,” said CooperSurgical’s EVP & Chief Medical Officer Robert D. Auerbach, MD. “With the help of CAMLS, we successfully launched ABBI™ (Air Bubble Based Infuser) in May 2015.”

CAMLS Innovation Center offers the full range of key services for the industry: human factors/usability testing, design development, design verification and validation, as well as acute and chronic pre-­‐clinical studies. Users of the Center are able to undertake the entire medical device development life cycle in one location.

To learn more about the CAMLS Innovation Center, visit


As one of the world’s largest, free-­‐standing centers fully dedicated to training healthcare professionals, the 90,000-­‐square-­‐foot, three-­‐story facility provides a state-­‐of-­‐the-­‐art, clinical environment with 60,000 square feet dedicated to surgical skills labs, operating suites, a virtual hospital and simulation center, and more than 25,000 square feet of dedicated education and conference space.  Located in the heart of downtown Tampa, FL, it is open 7 days a week. Three primary centers define CAMLS operations: its core “Education & Training Center,” the “Innovation Center,” and the “Global Consulting Services Center.” CAMLS 54-­‐member staff trains an average of 30,000 domestic and international learners annually. CAMLS executives are global “thought leaders” in healthcare simulation education and represent more than 270 years experience in healthcare education and training.

CAMLS is accredited by the American College of Surgeons and Society for Simulation in Healthcare as well the Accreditation Council for Continuing Education (ACCME) and 12 additional healthcare specialties.


USF Health’s mission is to envision and implement the future of health. It is the partnership of the USF Health Morsani College of Medicine, the College of Nursing, the College of Public Health, the College of Pharmacy, the School of Biomedical Sciences and the School of Physical Therapy and Rehabilitation Sciences; and the USF Physician’s Group. The University of South Florida is a Top 50 research university in total research expenditures among both public and private institutions nationwide, according to the National Science Foundation.  For more information, visit