About Us

Business Development

The business development and coordinator team at CAMLS is a group of dedicated professionals ready to work with you to ensure that your program is a success. Please connect with a team member to begin the event planning process today.

Business Development Team

Paul Ayres

Director of Sales, Marketing & Business Development

Kiara Miranda Berrios

Conference & Events Coordinator

Will Coleman

Conference & Events Coordinator

Amanda Cowan

Assistant Program Director, USF Downtown Meeting & Events

Alana Falcone

Conference & Events Coordinator

Laura Frost

Assistant Business Development Director

Jenna Marshall

Conference & Events Coordinator

Juanita Medina

Manager, USF Health Downtown Meeting & Events

Megan Owens

Conference & Events Coordinator

Lauren Siegal

Multimedia Producer

Frank Whitaker

Program Analyst
Paul Ayres
Director of Sales, Marketing & Business Development

Paul Ayres joined the USF CAMLS team in September 2011 as Director of Sales, Marketing, and Business Development. His responsibilities include the development of business relationships with various associations, industry partners, and the healthcare community to encourage them to utilize CAMLS. Prior to joining CAMLS, Mr. Ayres worked with the Tampa Downtown Partnership as director of marketing and business development. His responsibilities for the Partnership included the development and implementation of public relations and marketing strategies that position downtown Tampa as the premier location for people to enjoy, launch a project, or open a business.

Mr. Ayres has held positions with Hyatt Hotels & Resorts and The Florida Aquarium and aided in the creation and implementation of various marketing and sales efforts. He is a graduate of the University of South Florida with a degree in American Studies and is a Certified Economic Development Finance Professional by the National Development Council. Mr. Ayres is also a graduate of the 2003 class of Leadership Tampa and a member of the University of South Florida’s President’s Council.