Business of Simulation – IMSH Immersive Course
Course Overview
The Business of Simulation: Generating Revenue to Support Education course is an immersive learning experience focused on how simulation programs can leverage business principles to enhance financial sustainability and expand their educational reach. Participants engage in discussions and get an inside look at CAMLS operations to explore practical approaches to cost management, business development, community engagement, bioskills integration, in-situ and outreach simulation, and non-traditional revenue opportunities such as research funding, grants, and media collaborations.
Course Description
Business of Simulation: Generating Revenue to Support Education is an immersive course designed to explore how simulation programs can apply sound business principles to improve financial sustainability, expand services, and support educational missions. Through presentations, discussion, and a behind-the-scenes look at CAMLS operations, participants will examine practical strategies for cost savings, business development, community outreach, bioskills integration, in-situ and community simulation, and alternative revenue streams such as film/television partnerships, research, and grants. By the end of the course, learners will gain a broader understanding of how to align simulation operations with organizational goals while building a diversified, sustainable business model for simulation-based education.
Target Audience
This course is intended for professionals involved in the leadership, administration, operations, and growth of simulation programs, centers, and educational initiatives. It is especially relevant for:
- Simulation center directors, managers, and administrators
- Healthcare educators and faculty leaders involved in simulation-based education
- Business development, finance, and operations professionals supporting simulation centers or academic training programs
- Hospital, academic, and health system leaders seeking to strengthen the sustainability and strategic growth of simulation programs
- Individuals responsible for outreach, partnership development, grants, or new service lines within simulation-based organizations
The course is particularly valuable for those looking to better understand the business side of simulation, identify revenue-generating opportunities, and integrate operational, financial, and educational strategies to support long-term program success.
Learning Objectives
- Analyze core business principles and revenue-generating strategies that support the long-term financial sustainability and diversification of a simulation program
- Differentiate and evaluate operational approaches for expanding simulation program offerings, including bioskills labs, mobile simulation units, research and grant funding, and film/television partnerships, based on resource requirements and implementation considerations
- Apply cost-management, inventory control, and community engagement strategies to support efficient simulation operations while aligning program development with customer needs and institutional goals
Additional Information
Questions
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Cancellation Policy
- A refund of the registration fee can be processed if requested in writing within 10 days of registration.
- After 10 days, no refund is available.